The Musings Of An Opinionated Sod [Help Me Grow!]


It’s The Little Things That Count …
January 10, 2007, 9:59 am
Filed under: Comment

What that blurry picture actually is supposed to be, is the PRUDENTIAL Insurance Company signage as seen from my lounge window.

Now apart from the fact I am obviously a really, really bad photographer – the other reason you might not recognise it is because the only thing visible is the logo and the ‘L’ of the brand name.  And it’s been like that for weeks!

Call me pedantic [“YOU’RE PEDANTIC!”] but I can’t help but feel it’s abit sad that a company who claims you can ‘always rely on them’, can’t even get their outdoor signage working.

OK … so these things can go un-noticed because the lights tend to come on when the office has gone home … but it’s the little things that help forge a reputation, so this doesn’t exactly make me think the ‘Pru’ are as buttoned down as they should [or claim] to be.

Years ago, I had a boss who would go mad if a blown lightbulb hadn’t been changed immediately.  His view was that it sent out a message that our attention to detail was lacking – and whilst we all thought he was a pain-in-the-arse at the time – I totally agree with his view now.

It’s the little things that make all the difference … from what a brand writes on it’s merchendise right through to who a brand associates itself with.

Some get it … obviously the Prudential don’t.


6 Comments

Did you do the Virgin thing?

Comment by Pete

no we didnt though we did write the virgin “personality book” which says everything the consumer comes into contact with, however small, must convey the brands personality.
though i say it myself, what we did was great, especially the “virgin dictionary” section and we managed to do the whole thing in less time than it took us to write the preface of our “will it ever get finished?” cynic book.

Comment by andy@cynic

Maybe that’s because you keep re-writing stuff (“It’s just not quite right”) and our publisher has got the shits with us/you!

And Andy, it was a ‘PHRASE BOOK’ not a dictionary …

You can tell you’re getting on abit, your memory has started to go! 🙂

Comment by Rob

Its Broken Window theory in use for brands. I think you are right though.

Comment by Rob Mortimer

Internal jobs are murder. It was an agency reel that made me lose my hair.

Comment by Northern Planner

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