The Musings Of An Opinionated Sod [Help Me Grow!]

If First Impressions Count, God Help This Man.

This photo is from MEDIA Magazine [Asia’s ‘Campaign’] and features BBDO’s Global CEO, Andrew Robertston.

Now I don’t know the man – and friends have said he’s a smart and decent guy – but why would anyone have their photo taken wearing 1980’s ‘Wall Street’ braces while sat next to a Donald Trump doll?  For the record, I know I have no right to ever question someone’s fashion, so I can let the braces pass as NY big business power dressing, as I’ve seen first hand in meetings over there – but Trump? Surely most people know by now he’s more the King of cons than the King of New York?!!!

Maybe I’m reading too much into it, but in an industry where symbolism counts for so much, this feels like the future of creativity – or more specifically, the future clients want from their agencies – is more focused on wealth and power more than work and people.

I should add I have no doubt Mr Robertson is very very good at what he does, and BBDO are one of the networks who do have agencies in their fold that are genuine leaders in global creativity – but I wonder what he would say about this photo in 10 or 20 years time?

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